WEEK 11 REVENUE MANAGEMENT
1. Discuss similarities and characteristics which are commonly associated with a bed in a hotel, seat in an aircraft and cabin in a cruise.
2. It common practice to overbook a hotel bed, a seat in an aircraft or a cabin. Why?
3. What are some of the strategies employed by cruise industries to encourage early booking?
4. What is the role of revenue management in improving occupancy?
5. What division of the cruise administer revenue management and how do they collect data to forecast occupancy?
