Discuss the process of your new product’s development. Be sure you discuss the four stages of your product life cycle and your plan.
- Explain what type of product is it (convenience, shopping, specialty, unsought) or, if you are marketing a service, discuss its characteristics.
- Explain why and how this product suits your company’s business strategy.
- Discuss how you will ensure that the product is used by early adopters.
- Develop a branding strategy for your new product.