The context: You are employed by a consulting company. Your company has been recentlyapproached by Kraft Foods Group that is looking for new business opportunities overseas. One optionthat has been suggested to a board of directors is soft drinks industry in Pakistan. Your task is toevaluate the attractiveness of this industry. You are required therefore to carry out the necessaryresearch to construct an analysis of the overall competitiveness and investment attractiveness of thePakistani soft drinks industry. You should use a range of published sources of information in thistask, such as books, academic journals, periodicals, web resources and relevant databases.
Part 1: Porter’s National Diamond Analysis (60 marks)
Apply the extended version of Porter’s National Diamond (PND) model to the Pakistani soft drinksindustry.
Part 2: Market Entry Strategy (20 marks)
Based on your research and analysis of the country’s institutional environment, discuss th eadvantages, appropriateness and limitations of using Foreign Direct Investment (FDI) as an entrystrategy to Pakistan. You need to provide clear recommendations
Part 3: Contemporary Management Issues (20 marks)
Discuss TWO key issues that the company’s management should take into account before developingoperations in the Pakistani soft drinks industry
The word limit for the overall assignment is 3600 words. PLAGIARISM FREE.
