Discuss what role the Internet plays in market segmentation.

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Discuss and provide an example of a well-worded organizational annual objective, and a poorly-worded objective. What makes the well worded objective better than the poorly worded objective?

 

  1. Discuss what role the Internet plays in market segmentation. Provide at least one specific example and briefly discuss.

 

  1. How well the front of the house (FOH) functions directly impacts the operations throughout the resort. Discuss the impacts of the FOH efficiencies including reservations, rooms management, technology, and guest services. The influences of the human resources division should also be included.

 

 

  1. Discuss the opportunities for sustainability available to resorts. What are the methods currently utilized or trending that can make a resort more “green”? How will this affect guest stays?
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