1. After reading the assigned material, argues briefly on the following:
• the authors Kotler and Armstrong, chapter 1 of the book Fundamentals of Marketing, indicate that a successful strategy for designing the marketing manager must ask two important questions.
2. Identifies forum what are the two questions mentioned in the reading.
3. Discuss with an example, why the answers to these questions will lead to the success of the product or service. You can base your example you had any experience related to a marketing activity (personal selling, promotion, advertisement or reaction to any advertising campaign or other).
