1. When should your friend, who is considering launching a consulting firm to provide financial services to small businesses, think about the ethical climate she wants to establish in her venture?
2. In general, do entrepreneurs tend to overestimate or underestimate their knowledge of the laws that pertain to starting a new firm? What does the answer to this question suggest that entrepreneurs do before they start a firm?
3. Why is it important for an entrepreneur to build a strong ethical culture for the firm? What are some of the specific steps that can be taken in an entrepreneurial venture for the purpose of building a strong ethical culture?
4. Describe what is meant by the terms code of conduct and ethics training programs. What is their purpose?
