Ecotourism as a new differentiation method in the hotel industry
The aim of the dissertation is to :
→ Have an overview of why it is important to understand your impact on an environment, at home or in a hospitality business
→ Be familiar with the key steps to developing a sustainable business
→ Have an overview of the financial, market and organisational evaluations that you need to conduct to ensure that your business will be economically an environmentally viable
→ Become familiar with the main pillars of sustainability and how they are applicable to ecotourism
→ Have an understanding of how to determine which tourism products/locations have the greatest potential to succeed, and what elements determine their success
→ Know how to best engage your staff and suppliers in your sustainability efforts
→ Have an overview of the most effective tools for marketing an ecotourism business
→ Know how to attract your customers with a sustainable product in the hotel industry
