Effectiveness of Database Marketing programs.

Effectiveness of Database Marketing programs.
Harrah’s implemented a variety of DBM programs based on the innovative customer worth model and Opportunity-based customer segmentation. These programs include the New Business program, the Loyalty Program – frequency upside, Loyalty Program – Budget upside, Retention Program and the Total rewards program. Please review these programs one by one and assess their effectiveness. You should detail your analysis in 3 pages (double space).

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