Task 2:
You will be required to submit an assignment based on one of a number of scenarios(the other document I uploaded) which will be given to you after Christmas. You will need to draw on theory and the actual case to analyse the current context in which the organisation finds itself, to evaluate the options open to it, and to recommend an innovative/entrepreneurial strategy to turn the organisation around and/or exploit new opportunities to ensure its longer-term sustainability. The scenarios contain insufficient material to support the analysis in themselves; the material will need to be supplemented by independent research. Your report should:
• Include a section that analyses the external business and market context and evaluates the under-performance or the opportunities for growth in the light of innovative/entrepreneurial and stable/rational responses.
• Use relevant concepts to identify an innovative approach that will help the organisation to identify and exploit the opportunity for turnaround or growth (e.g. opportunity identification, creating and developing the project, evaluating risk, managing the growth and so on). Discuss how these opportunities were identified and any alternative or additional opportunities.
• Evaluate the possible barriers and implementation challenges that the organisation might face in implementing change. How may creativity and enterprise be embedded within the organization?
The assignment should adopt a report format, and not exceed 3000 words (plus/minus 10%) excluding references and bibliography. The cover sheet for the assignment must include the word count.
This is a summative final assignment at level 6, you will be expected to accurately and consistently apply the principles of good academic practise. All points must be justified, all ideas, quotes, examples and figures must be properly cited and referenced using the Harvard system.
Consistent with the fact that people taking this module are on the final year of a business-related degree programme, it is expected that submitted coursework will be presented in a professional manner. You will be assessed against the criteria given.
