Evaluate how they have been used in the past to understand how the media function

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Using the key concepts introduced in the module (audience, genre, narrative and representation), produce a collaborative book containing a written critical analysis of the group documentary that you produced during the 72-Hour Challenge. Each person in the group should take responsibility for the production of one chapter of this book.
When you are writing your assignment, you must remember:
• that this is a collaborative assignment but each member of the group must
take responsibility for one individual chapter of the book. Although you can discuss the documentary with your group, use the work on the group LogQuest as a basis and help each other draft your chapter, you have to produce your own chapter of the critical analysis and your name has to be clearly indicated at the top of the chapter.
• that this assignment is not an evaluation of the process of production but of the finished media object: to succeed in the assignment you cannot produce a description of the process (we did this, then we did that) but must analyse and reflect upon the finished documentary
• that you cannot provide just a description of the key concepts but, rather, you must describe the key concepts and then apply them to your own documentary
• to use the key concepts from the lectures and workshops – audience, narrative, genre and representation – as a minimum in this analysis. You can bring in other concepts where appropriate:
• to use the readings suggested in class, on Moodle and on the blog to structure and develop your own analysis
• to use the Harvard Referencing system to correctly lay out your bibliography Assessment Criteria
The assessment criteria for the assignment are as follows:
1. Demonstrate an informed understanding of the meaning, significance, application and implications of a series of key concepts;
What you need to do to get good marks for this assessment criterion is:
Have a good understanding of the key concepts explored in the module
• Understand why they are key concepts
• What the limitations and problems of such concepts are
• Introduce this understanding into your written evaluation
2. Demonstrate a critically informed awareness of the historical context of such concepts and their application in various disciplines and genres;
What you need to do to get good marks for this assessment criterion is:
• Evaluate how, why and where, the concepts arose
• Evaluate how they have been used in the past to understand how the media
function
• Describe and evaluate what the limitations and problems of such concepts
are
3. Demonstrate an ability to reflect on and apply the mutual effects of the relationship between specific theories and concepts
What you need to do to get marks for this assessment criterion is:
Understand how the theories and concepts discussed in class are linked
and might affect each other
4. Demonstrate an ability to use key concepts effectively in the analysis and/or production of media, cultural and communications texts.
What you need to do to get marks for this assessment criterion is:
• To actually apply the key concepts to the documentary that you produced
• To relate the findings from your media object to other documentaries

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