Q1: piercy (2009) discusses ‘marketing challenging and turbulent conditions’. Giving examples, identify and outline them and evaluate the impact of four potential ‘conditions’?
Q2: one of the key strategic decisions in international and global marketing is whether to standardize or adapt your market offering.
Evaluate the possible options that businesses have and, giving examples, discuss different potential approaches and rationale?
Q3: the Uppsala model of international is well -known from 1970s. Outline the four stages of progress that a business may go through to the full commitment of internationalization.
What has impacted on the so-called ‘ Born Global’ companies? Giving examples, evaluate the different potential macroenvironmental element that may have influenced their development?
Q4: evaluate the ‘Glocal’ development that has taken place in international business cases?
Q5: highlight international and global example, discuss how international and marketing
