Evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business.

The Management Brief represents the culmination of all your work on this module. Having undertaken an environmental audit on three market regions for the first module assignment (on INTERNATIONALIZATION OF KOYO JEANS FROM HONG KONG) and studied internationalization process and its management, you are now required to independently evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business.

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