Introduce and summarise the chosen case study
Critically evaluate the business case using materials from BUSS5000 tutorials, lectures, readings, and online modules.
Provide evidence of additional quality research
Use an academic writing style
NB Reference sources by using the BSRG. Not doing so will incur a penalty.
You must choose one of the following three case studies. You are asked to evaluate one of them only, drawing on analytical tools and business concepts that you encounter in BUSS5000 this semester. You should also draw on additional material derived from your own research.
The three case studies that you may choose from are:
1. Transfield Services: Evaluate the effectiveness of the activist campaign in early 2014 against Transfield Services’ involvement in the construction and servicing of off-shore detention facilities in Nauru and Manus Island. What were the reasons for the boycott? Your analysis must demonstrate an understanding of the difference between Transfield Holdings and Transfield Services. Use your own research into this topic and your knowledge of the analytical tools and business concepts from BUSS5000 to assess whether this campaign was ultimately effective in achieving its aims.
2. SPC Ardmona: Evaluate the decision of the Victorian State Government to bail out SPC Ardmona with a $22 million rescue package. What were the reasons for the bailout? You may wish to consider the ‘triple bottom line” as part of your analysis. Use your own research into this topic and your knowledge of the analytical tools and business concepts from BUSS5000 to assess whether the bailout is an effective use of taxpayer’s money.
3. Facebook: Evaluate the recent decision by Facebook to acquire WhatsApp for US$19 billion. What were the reasons for the decision? Is the purchase of and the price paid for WhatsApp in line with Facebook’s strategic goals? Use your own research into this topic and your knowledge of the analytical tools and business concepts from BUSS5000 to assess whether this was a good investment decision or a poor one.
