Examine the role of social media in customer relationship management in Event industry

Im getting my Masters degree in Events management. So the theme of essay should be related to events industry.

Marking criteria:

Does the essay bring together the literature in a significant manner that addresses an essay question?

Does the essay indicate a comprehensive understanding of the topic area and literature discussed?

Is the essay well organised and logically constructed to achieve synthesis while being mindful of the needs of the reader?

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