Examining the value of word of mouth for service organisations
The report should be comprised of the following four sections:
Provide a literature review identifying the value of word of mouth (WOM) and electronic word of mouth (eWOM) for service organisations and consumers (900-1,000 words)
Discuss the concept of netnography and assess its value for eWOM analysis (200-250 words)
Using appropriate online examples with anonymised quotations, evaluate the effectiveness of (eWOM) for a service organisation of your choice (700-800 words)
Provide a conclusion by linking your findings from section (c) back to your review of the literature in section (a) (200-250 words)
