Textbook: Global,
Mike W. Peng, Cincinnati-South- Western,
Cengage Learning
Copyright: 2013
ISBN-13: 978- 1- 111- 82175- 3
ISBN-10: 1- 111- 82175- 5
The case on page 3, “Avon Fights Recession- One Lipstick at a time.”
Write 3 pages in APA format which answers the pertinent questions a. Explain how Avon can leverage their resources and capabilities.
b. What political, legal and economic issues need to be investigated when choosing to
enter a new global market?
c. What ethical and cultural issues does Avon need to consider when choosing a
potential new market place?
Below is a recommended outline.
1. Introduction
a. A thesis statement
b. Purpose of paper
c. Overview of paper
2. Body:
a. Explain how Avon can leverage their resources and capabilities.
b. What political, legal and economic issues need to be investigated when choosing to
enter a new global market?
c. What ethical and cultural issues does Avon need to consider when choosing a
potential new market place?
3. Conclusion – Summary of main points
a. Lessons Learned and Re commendations
4. References – List the references you cited in the text of your paper according to
APA format.
