M3 HIA 1
- Explain how the article builds on the seminal work of Oviatt and McDougall in their paper, Toward a Theory of International New Ventures, published in 1994.
The highlight that acts as a basis of this article is grounded on the knowledge that the publication of ‘Towards a theory of international new ventures’ (Oviatt and McDougall, 1994, 46) in the last ten years has been the basis of attraction in regards to the focus on a rise in role undertaken by young companies in the current age of the marketplace.
The debate brought forth by Oviatta and McDougall (1994, 52) is that the global new undertakings have been present for a number of years though the study have been reduced as researcher tend to disregard them. The authors go one to show a discussion of the manner these attributes affect the competitive of global new ventures in the market arena. Their debate goes on with the belief that present ideologies are not meant to get to know how the INVs are created, and through this, the authors affect and impact several prevailing and strong conceptions on the global process with unique focus to the stage theory (Dimitratos, and Plakoyiannaki, 2003, 188).
This is the basis from which Zahra (2005, 23) came up with the article ‘A theory of international new ventures: A decade of research’ with the goal to show the review of the body of studies on the field, distilling and expanding the additions made by Oviatt and McDougall (1994, 58).
- Describe and analyse the factors identified in the Zahra article as giving competitive advantage to new firms in the globalised economy
Zahra (2005, 27) based the discussion of aspects that affects competitive benefit for new companies in globalized economy on the advantages of ‘learning concepts’ and the ideas brought forth by Dimitratos and Plakoyiannaki (2003, 191) on the embodiment of global entrepreneurship culture. These elements comprise:
Market orientation – it means the company ought to have desire in the activities of global marketing as it connects to the existence of these markets and business processes.
Learning orientation – this means the company ought to acquire, interpret and evaluate intelligence as it connects to foreign market they work in and be informed on chances that may arise.
Innovation propensity – there reference used in this instance is that the company ought to be prepared and capable to invest in new areas.
Risk attitude – the focus brought forth is that the company has to have the desire to facilitate and handle major threats and dedicated to acquiring new chances in the global stage.
Networking orientation – the company has to be able to work in association with others like informal networking tendencies so as to acquire vital resources for global business.
Motivation orientation – this means that the company has to motivate its staff through acquisition of incentives and rewards as well as promotional chances. This is seen to enable them explore chances in the global stage.
Do you agree that these are the key factors underlying success in the international business environment?
Yes I agree with it.
Give reasons for your answer
This is due to –
Market orientation – getting to know the market will assist them to be aware of their market rivals and clients, and through this they will elevate their competitive benefit using the correct methods.
Learning orientation – this correlates to market orientation, it assists them to learn from what took place in the past and rectify it in the future.
Innovation propensity – innovation enables companies to be competitive since they add more aspects to the product/services, meaning a rise in clients’ satisfaction.
Risk attitude – certain business chances are a threat and through this keep away other competitors. From this companies are able to acquire success in these parts and elevate their competitiveness.
Networking orientation – association with other companies, more so global companies, assist in the advancement of the market and through this elevate their business effectiveness.
Motivation orientation – lacking the staff in a company shows a fall, though staff that is motivated shows an increased productivity and revenue and from this elevate their competitive position.
References
Dimitratos, P. and Plakoyiannaki, E., 2003. ‘Theoretical foundations of an international entrepreneurial culture’. Journal of International Entrepreneurship 1 (2): 187-215.
Oviatt, B.M. & McDougall, P.P., 1994. ‘Toward a theory of international new ventures’. Journal of International Business Studies, 25 (1), pp. 45–64.
Zahra, S.A., 2005. ‘A theory of international new ventures: A decade of research’. Journal of International Business Studies, 36 (1), January, pp. 20–28.
