Explain the reason for conducting a PESTEL Analysis

FORMAT of this Homework

 

1. Introduction

2. Company background

3. Country background

4. PESTEL Analysis

5. Porter’s 5 forces

6. Strategic recommendations

7. Conclusion

8. Reference list

 

1) INTRODUCTION

– 1 paragraph

– 4-5 lines

– MENTION: 

– Company

– Country

– Purpose of report

– Structure of report

 

2) Company Background

– 1 paragraph

– 4-5 lines

– Briefly describe what the company is about

 

3) Country Background

– 1 paragraph

– 4-8 lines

– Describe this country in terms of location, government type, economy and other important information.

 

4) PESTEL Analysis

– Provide a defination of PESTEL Analysis ( in text citation ) << must from text book/journal 

– Explain the reason for conducting a PESTEL Analysis ( At least 2 reasons )

– State that the ( what is so important ) PESTEL Analysis of your chosen country is provided in TABLE ( Draw table )

– From table 1 pick out ONE point from each factor (1xP , 1xE ,1xS, 1xT, 1xE, 1xL). EXPLAIN each FACTOR in DETAIL and explain how this factor impact on your chosen company.

– EACH factor must be a paragraph in length. TOTAL 6 paragraph

 

5) Porter’s 5 forces

– Provide a defination of Porter’s 5 forces.

– Explain the importance of concluding a Porter’s 5 forces Analysis.

– Explain that the conduct of the Porter’s 5 forces Analysis of your chosen INDUSTRY in your chosen country is provided in Diagram 2. ( Draw a diagram )

– For each force, explain if it is high or low and provide at least 2 reasons to justify.

 

6) Recommendations

– Based on the Analysis conducted (PESTEL & Porter’s ) provide at least 3 suggestion that the company shoud adopt.

Example:

-DO/DO NOT enter/expand in your chosen country

– Different types of strategies that can be used by your chosen company

 

7) Conclusion

– 1 paragraph

– Summarise what you did in the report ( refer back to introduction section )

– NO reference or anything new in this section

 

IMPORTANT

– Font size 12

– Justified text

– DO NOT use 1st person context ; only 3rd person context

– MUST AT LEAST 10 references <<<< APA Referecing ( please provide website )

 

WORD COUNT 2300-2500 words

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