Explain why social media is important to the firm and clarify the social media’s goals.

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Read the case study below about organizational social media plans:

An organization’s social media policies should be formalized for several reasons: to present the company’s brand consistently; to empower employees to become involved in the plan; and to reaffirm the organization’s stance, opinion, and views on participation.

Any social media policy should do the following:

Explain why social media is important to the firm and clarify the social media’s goals.

Give details about how to handle common situations such as negative complaints or scandals.

Be specific about which sites are being used and for what reason.

Create at-home social media use guidelines. Because social networkers are never off the clock, employees must know that reasonable office rules apply when doing business at home, too.

Discussion questions (your answers are to be included in your slide presentation): If you use social networking now, how can you translate your knowledge into a talking point during an interview? Why would it be important for an organization to provide its employees with specific responses for situations that arise with social networking? How does a unified social networking policy empower an employee?

(Case information adapted from Dr. Guffy’s case studies)

Create a PowerPoint presentation consisting of 6 slides—Intro, 3 content (body), and conclusion—on a social networking policy for your job/organization. It might be a short training presentation, a sales presentation, a presentation trying to convince management of your proposal, etc. Answer the three discussion questions in the content (body) of the slide presentation. Put the exact text of your talk in the “Notes” section. Once you have created your presentation write a short paper describing what principles from the background material you used. You will be graded on how thoroughly you apply the ideas in the readings for this module and this module’s case study.

Submit your assignments by the module’s due date.

SLP Assignment Expectations

Create a PowerPoint presentation.

Write a summary explaining why you used the principles you used in creating your PowerPoint presentation. Make full use of the Background Info, properly cited and referenced.

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