Explain why tech company researchers might have preferred qualitative rather than quantitative research to support the redesign of their products.

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The recent rollout of new smartphones reminds us that technology companies continue to bring out new and refined products. Even though products may be highly successful, companies still strive to continue to improve their products to keep up with the competition.
Explain why tech company researchers might have preferred qualitative rather than quantitative research to support the redesign of their products.

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