General Motors’ Competitive FX Exposure

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Using the assumptions presented in the Harvard Business School case “Foreign Exchange Hedging Strategies at General Motors: Competetive Exposures” address the following:
1. Quantify GM’s competitive exposure to the Japanese yen. There are different ways to do this. I recommend calculating the percent change in price of Japanese cars and then applying a price cross-elasticity in the range of 0.5 to 2.0 (my assumption) to calculate the percent change in GM’s U.S. sales.
2. Recommend a viable long-term risk management policy that could help protect GM from its yen competitive exposure. Be creative, do not just say “buy some FX derivatives” though that (in more detail) might be part of a larger plan.

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