Global Audience in Media Communication
Introduction
This book is about identity which is core to our daily lives. Identity can be stolen by mode of external data; with the help of electronic tools. Varied people in the society are making stringent efforts to acquire the guide to identity. Everybody has a specific belief about themselves and things they would want to achieve. Identity has been described variedly by artists and non-artists hence bringing about communication.
Main Arguments
This book has several points of argument which focuses on the varied ways of acquiring knowledge. This makes it possible for people to take time looking at something much more creative. The first one is the kicking-off point which applies the notion that one can better understand through getting to know what to react to (Gauntlett 2007, 4). This made it possible to look at the responses with limited data which may have major limitations. This process will make it possible to acquire value for the research processes.
There other point of focus is the two more starting-points which look into people’s experiences and behaviour that cannot be read facially, for in the daily life aspects they do not need a valid consciousness. They have their own base of evidence and do not require detailed information. Another point of focus in the starting-point is that masculinity is fixed and is defined to social interaction (Gauntlett 2007, 7). Talk is analyzed as a social aspect which meets the social undertakings and objectives.
Lastly, there is the thought about modern identities. The ideas that are based on two individuals Anthony Giddens and Tracey Emin. According to Giddens we are in a period of late modernity where all social processes are an object of reflection and assessment. These varies from the relationships that we have o governance to companies. In the prior times duties were limited however later in the modern period the duties are dynamic (Gauntlett 2007, 9). This flexibility is based on identity; according to Gidden we are more aware of our options.
This inespicable attribute of the questions expounds on the popularity of Tracey Emin who was more associated to autobiographical matters. Emin’s work shows a great sense of idea that creating an artistic work offers a chance to an individual to externalize and therefore do away with pain. Fascination is based on artist’s failure to acquire a resolution. Hence the public as shown by Emin creates an intimate life and has a connection with art that is all about the subject.
Strengths
Gaunlett’s logic has brought forth that a person’s experience, for instance newspaper readers, are able to understand that the role of the media bodies is to offer a basis for sharing information. This platform is changing the method that media is being created and distributed for the future. As a student it is quite compelling to look into research, magnifying what takes place and even assist in forming what takes place next.
There is a future which according to Gauntlett’s creative explorations, a good example being the media, has cast a shadow in the western countries establishing a restrictive, moral culture. The act of creating goods and doctrines for a good number of learning institutions has brought about successive generations of passive clients.
A delicate but vital change took place in the 70s, where a counter culture brought about a revival. Gaulentt looks at the present bloggers and crafters as aesthetic heirs. There has been a difference in manner students respond to their instructors who communicate online and share pictures and clips. In such a case the class is collaborating and allows inquiry as opposed to issuing out the answers. It is through this that the learning institutions are starting to be successful in an era where there have been faulty programs, a good example is “No Child Left Behind” that is located in the United States.
Gauntlett look at craft and digital creation. He then connects the social aspect with happiness and social capital and the society. The book offers keen focus to special interest for scholars. The human makes effort to share the ability to change as people come together individually. Moreover, they are joyful and healthy if they engage in activities together in projects that have meaning (Gauntlett 2007, 11). A good example is Richard Layard who states that a shared objective is vital for human stability.
Weaknesses
A major weakness was that in the course of the research and studies that were done. The people that took part had to come to come up with opinions that they initially they did not have. The interviewees were making efforts to do away with academic drive to note meanings that were not there. This is acquired considering that Hermes is not expansive and reflective on the issues seen in the study, it is believed that certain researchers are bound to do away with issues.
The research that was taken into consideration in the book was not done in the best manner. First of all there was a high level of studies that were not done well; below par methods were applied, information was altered and the people that took part were left vulnerable to experimenter demand. The people were only offered opportunities to prove or disapprove a certain belief. Moreover, there was the media effect as seen in studies was basically simple minded. This ought to be direct to note. There similarly came up issues of influences that arose from parents (Gauntlett 2007, 10). The studies generally bring forth the idea that some or most of them could be valid sources of information to be used in this book.
The success that has been acquired by the community or an individual, a good example is Emin, is that it has all been directed to the artistic skills they have. Consideration has not been issued to the people that have played a vital role in making sure that this success is acquired. Adding to this, certain people have used the success they have badly, they have used it for personal growth and acquire fame as opposed to spreading it to other people that need it too. The book has hence to move away from an individual perspective and reach out to a wide range of people that have not acquired the same success.
Conclusion
This book has been able to look at the main arguments that have brought out in the book. This has been his wide range of ways that knowledge can be acquired, the experiences of the participants and the identities. The paper has similarly been able to look at the strength and weaknesses of the book of focus being the experiences acquired and the validity of the studies respectively.
Work Cited
Gauntlett, D. Creative Explorations: New approaches to identities and audiences. London, Routledge, 2007, print.
