Google’s core product is a highly successful Web search engine. Yet, as of 2015, Google has expanded into so many different industries: advertising, entertainment, (driverless) cars, robotics, mobile, OS Android, Google’s class, and recently telecom. Its acquisition and disposition of motorola Mobility, cancellation of Google’s glass have created further perplexity over Google’s strategic direction. It is also one of the largest companies in the US and is considered highly successful.
Please answer all questions , you do not need to copy the questions into paper, just list the number there.
What are the conditions that might make such broad-based diversification both feasible and profitable? What are the objectives driving Google’s strategy, to consider whether these diversification are consistent with the interests of shareholders? Should Google stay the course?
THIS PAPER IS FOR A MBA STRATEGY CLASS, MAKE SURE YOU USE THE RIGHT TOOLS FOR ANALYSIS AND WRITE THE PAPER.
