Identify and discuss its specific competences, skills and resources and how it was able to harness these dimensions in driving to success.
Q 2: Was Haier’s decision to globalize into developed markets early on a good strategy? You need to be able to articulate a clear rationale about the risks and benefits of this model in offering a comprehensive assessment of the route that Haier took. Would this be a good option for other emerging market firms as well? Would you specify any caveats in applying to other firms?
Q 3: Can Haier build on its success in niche products to become a dominant global brand in high- end white goods? What might such a strategy look like and how might this be rolled out? What is the potential for likely success of such a strategy?
