Please Review Final Project Part 1 paper and Instructor’s grading Report to complete Part 2 Final Project. The Paper and Grading Report will be attached. Please review the grading rubic at the end of the paper requirements
Details:
In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:
Health Care Organization Profile (Due Module 2)
Communication Plan
Marketing Plan
Community Collaboration Plan
For Part 2 of the final project, you are to develop communication strategies and write a communication plan for your health care organization.
Part 2, the Communication Plan should include the following components:
Types of internal and external communication networks
Stakeholder analysis
Media methods
Tag lines, logos, photos, etc.
Letterhead, newsletters, etc.
For Part 3 of the final project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysis should address the following:
External environmental analysis
Internal environmental analysis
Strategic choice and strategic goals
SWOT analysis
How will marketing initiatives involve cross-functional team members?
How and when will marketing strategies be evaluated?
For Part 4 of the final project, you are to develop a community outreach plan for your health care organization. The community outreach plan should answer the following questions:
What methods will be used to engage the attention of and involve community members in the accomplishment of your organization’s goals?
How will community diversity issues be addressed?
Grading Rubic Consist of:
Creates a realistic healthcare organization by developing mission, vision, and goals and essential components of a healthcare organization as outlined by the project criteria. Includes additional information beyond the required criteria and organizational characteristics are innovative yet practical and detailed. Improved organization profile based upon feedback provided from instructor via first submittal of this part of the project.
Develops a comprehensive communication plan for communicating with internal and external stakeholders as outlined by the project criteria. Includes additional information beyond the required criteria and plan is innovative yet practical and detailed.
Develops a comprehensive marketing plan as outlined by the project criteria. Includes additional information beyond the required criteria and plan is innovative yet practical and detailed.
Develops a comprehensive community outreach plan as outlined by the project criteria. Plan is thoughtful and has considered population and community characteristics. Includes additional information beyond the required criteria and plan is innovative yet practical and detailed.
