2. Explain the benefits that international sales can have for domestic business activities
3. Comment on the stance that “licensing is really not a form of international involvement because it requires no substantial effort on the part of the licensor.”
4. What is the purpose of export intermediaries?
5. How can an export intermediary avoid circumvention by a client or customer
6. Why would an internationalizing company opt for a management contract over other modes of operation? Relate your answer especially to the case of hospitality companies such as Hyatt, Marriott, and Sheraton.
