How does Coca-Cola be able to reach the 18-25 years old target market in US and China

It is a literature review for a research paper on Globalisation Issue for Global Media & Communication Industries. There is a very special requirement that my lecture need at least four references from the readings she provided us (attached the file named ‘Readings’). And this literature review, must tightly follow her guideline and literature review rubric, as she very strictly on marking. She emphasise that case study should be done for various different countries, such as western and nonwestern.

She also suggested that select specific regions covering global regions. Coke packages some products using Arabic script – so that may be an interesting case study.

I only need exactly 700 words.

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