Services Marketing
Activity Context
This discussion helps you develop the skills to master the following course competencies:
Integrate marketing analyses into general business management planning and decision making.
Communicate in a manner that is professional and consistent with expectations for members of the business profession.
This discussion helps you develop the skills to master the following objective:
Understand and explore the requirements and differentiators services marketing.
Activity Instructions
How does the marketing of services differ from that of marketing products?
DQ 2
Pricing Concepts
Activity Context
This discussion helps you develop the skills to master the following course competencies:
Integrate fundamental principles and applications of marketing to address business problems.
Communicate in a manner that is professional and consistent with expectations for members of the business profession.
This discussion helps you develop the skills to master the following objective:
Observe how pricing affects the overall marketing mix.
Activity Instructions
Pricing is one part of the value equation in developing a marketing program. Discuss the methods available to marketers for establishing a pricing strategy. Analyze why each would be selected. Use at least one resource (cited in APA format) to support your ideas.
