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How effective is each campaign? What metrics would you recommend to determine effectiveness, and why?

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Please refer to the uploaded document. Read and answer the following questions carefully. Email me if you have any questions.
You are taking on the role of the social media director for Tata motors and must respond to the new managing director’s request for a full analysis of two major recent social media campaigns. He needs you to articulate the strategic logic for each campaign, develop a point of view on each effectiveness measurement, and plan post-program next steps. Please type up and hand in your answers to these questions:

1. What are the strategic objectives for the Micra and the Nano?

2. How is each brand positioned?

3. What is the goal for each social media campaign?

4. How well does each campaign align with the goal you articulated for the campaign and the brand positioning?

5. How effective is each campaign? What metrics would you recommend to determine effectiveness, and why?

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