How far is the world still not homogenous? How does this influence the decisions made by multinational companies?


critically analyse and evaluate the following topic:
How far is the world still not homogenous? How does this influence the decisions made by multinational companies?
See 1 attachment, please
1. Finding, reading and selecting your sources

At a minimum, this essay will reference 15-21 sources in total. Your references should primarily include academic journals and books. The University library has developed a useful resource on how to evaluate your sources, and can be found in the subject LMS page.

2. Writing the Introduction

In the introduction you will need to do the following things:

Present relevant background to the topic and its significance
Introduce the topic question
Define terms or concepts when necessary
Explain the aim/purpose of the essay
Reveal your plan of organization for the essay
3. Writing the Body

Build your essay around points you want to make (i.e., don’t let your sources organize your paper)
Integrate your sources into your discussion
Be critical, and where relevant present two sides of an argument
Give examples where relevant
Summarize, analyse, explain, and evaluate published work rather than merely reporting it
Make sure you have answered the topic question – to what extent is the world still not homogenous, and what does this mean for multinational companies?
4. Writing the Conclusion

If the argument or point of your paper is complex, you may need to summarize the argument for your reader.
If prior to your conclusion you have not yet explained the significance of your findings or if you are proceeding inductively, use the end of your paper to add your points up, to explain their significance.
Move from a detailed to a general level of consideration that returns the topic to the context provided by the introduction.
5. Revising the Final Draft

Check overall organization: logical flow of introduction, coherence and depth of discussion in body, effectiveness of conclusion.
Paragraph level concerns: topic sentences, sequence of ideas within paragraphs, use of details to support generalizations, summary sentences where necessary, use of transitions within and between paragraphs.
Sentence level concerns: sentence structure, word choices, punctuation, spelling.
10-15 reliable academic sources (including journal articles and textbooks)
at least 3 types of resources in the essay:
Minimum of 6 journal articles (students are required to use scholarly and peer-reviewed articles) and textbooks.
Newspaper/Magazine articles
Company/NGO Websites


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