How has Coca Cola been able to successfully reach the 18-35 year old target market in both the United States and China

As attached is the part one – Literature Review of the research paper. The lecture feedback to include case studies for coca cola campaigns in different countries, such as Peru, Russia and so on.

And also, narrow to youtube, only a social media platform, can have a better clarification.

It is importance to work according to this :

– A proposal for how to approach the question (research, case study, theoretical analysis)

– A summary of progress, initial observations and reflection on limits and challenges.

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