How should firms determine the absolute level of marketing spending and how should spending be allocated at the strategic level—that is, across old and new media types, products, customer groups, and geographies?

Hello,

I want you to see the files I uploaded first.

File 1: Instructions on how the professor wants the proposal to be. Please make sure to read carefully and follow all what’s listed.

File 2: The rubric. After you finish writing, check to make sure you did everything needed.

After you read them, If you feel that the topic won’t fit whats required, you can send me suggestions.

File 1 contains: (1) a title page (2) an introduction to the paper (3) the review of literature (4) a methods section (5) a conclusion (6) references. I want you to write an abstract after the title page.

You will use 3 research articles only. Send me the link of these 3 article so I can print them with proposal afterwards.

Another thing, I want it in 48 hours, but I want a first draft on Tuesday 10:00 AM (GMT+3), its okay if you didn’t write all of it, I just need to see that you are on the right track. At least the introduction and review of literature.

If you have any questions, you can call or send an email.