1. How could social media serve as an extension of the word-of-mouth promotion
that Traditionelle has been relying on thus far? What other methods of
marketing would you recommend?
2. Identify three possible target markets that might require the services provided
by Traditionelle and the best marketing approach for each.
3. How will an improved marketing strategy make Traditionelle more market-ready
to access the growing Aboriginal tourism industry in British Columbia?
