Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.

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  • Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

    Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:

    • Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
    • Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).

    My product choice is any one of the three:

     

    Samsung android cell phone

    Honey Nut Cherios

    Pepsi

     

 

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