You know that your team will be travelling to all of the different divisions of the corporation to assist in that division’s strategic planning. You want to impress on the group of strategic planners the importance of the concept of competitive advantage, and why it is important to conduct an industry analysis. For this week’s meeting, you told your team that they should be prepared to discuss an industry analysis of the digital music distribution industry and competitive advantage. Complete the following:
- Identify the major competitors in the digital music distribution industry, and describe their sources of competitive advantage.
- Discuss at least 3 current issues that this industry faces (they could be favorable or unfavorable to the industry).
- Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified, and why?