Illustrate how well, or not, they utilize the roles of public relations, advertising and sales promotion.

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OrganizationName: East Coast Main Line Company

OrganizationWebsite: http://www.eastcoast.co.uk/

Illustrate how well, or not, they utilize the roles of public relations, advertising and sales promotion.

Include a critical evaluation of the principles, practice and effectiveness of public relations and the two other marketing communications tools (advertising and sales promotion).

The advertising section must cover press, broadcast and electronic media whilst for the sales promotion section, you will need to look for examples of save, free and win promotions as well as any loyalty schemes. The public relations section will need to assess both media coverage and any direct campaigns to particular stakeholders.

You will need to both (analyse and evaluate) the effective usage of the marcomms media and not just describe.

Attached are two presentation files from the instructor lectures that covers the sections mentioned above.

Please distribute the word counts carefully fore each section where all sections shall be equally discussed. Limit the word count to 2500 (excluding the bibliography).

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