Assessment Task : This assignment will build on the previous research into your chosen company.
Each student will produce an individual report based on a realistic choice of future strategy for your company (NB not just an objective)
eg launch of a new product, merger ,acquisition or other direction as suggested by
Ansoff’s Matrix or Bowman’s Clock.
You are therefore required to submit a report to the company based on the following:-
1. Describe and discuss the reasons for the change in strategy proposed (this should be based on a range of models researched) .
2. The identification and evaluation of the resources the company needs to develop this strategy e.g. with reference to your resources audit.
3. You are required to describe four performance measures and apply to the company which will enable them to assess the success of the strategy.
4. In conclusion you are asked to critically evaluate the implications for the Manager in the implementation of the proposed change in strategy.
Students will be individually assessed on their contribution.
Topics will normally be chosen from the following list but other topics may be added.
– Porters Generic Strategies
– Bowmans Strategic Clock
– The Boston Matrix
– Product life Cycle / portfolio matrix
– Ansoffs Matrix
– Planning models (Gantt Charts/CPA)
– Decision models (Decision Trees/Pert)
– Cost Benefit analysis
– Value Chains
– Stakeholder mapping
– Performance monitoring
– Benchmarking
– Project Management
– Contingency Plans
– Risk Management
– Ratio analysis etc.
– Balance Score card
– Turnaround Strategies
i will attached the assignment that i have done before this which is the first part of the assignment and this is part 2. for the models, ansoffs matrix is a must in this assignment and add in another 2 or 3 model.
