In this 500 – 700 word essay, you will be analyzing the rhetorical features of a
music video of your choice in order to make a larger claim about how the text functions. Next, you must identify the rhetorical features of your chosen text: What is the rhetorical situation in which the performance takes place? Can you identify a specific exigency for the piece? Does the text seem to emphasize ethos, pathos, or logos? Or some combination of the three? How does the text fit into or push against established genre conventions? How does the rhetor position him or herself in the text?
Finally, you need to make a larger claim about the text. This claim could be
about the overall effectiveness of the text; it could relate to the consistency of the artist’s projected identity; it could connect the text to a larger cultural situation; it could consist of a comparison between two different performances and the different effects of each
