In this essay, you will be analyzing two arguments in order to understand how each attempts to persuade. In his essay “Masters of Desire: The Culture of American Advertising,” (available in upload) Jack Solomon claims: “Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs.” “”Your task is to find two of these print advertisements in magazines or on a site such as www.adflip.com and apply the Toulmin Model of analysis).”” To broaden your perspective, try to choose two dissimilar advertisements—either in product or intended audience. Think about the following questions:
• What is the claim?
• What is the support?
• What are the warrants?
• How universally accepted are they in our culture?
• Who is the intended audience?
• What types of rebuttal or refutation might be offered (to the claim or the warrants)?
• Does the claim need to be qualified?
Your goal is not to answer these questions in a list, but to address them in a coherent, logical, and well-organized essay. Your analysis should deconstruct the print advertisement completely from both a logical perspective (how the argument is structured and presented) and a cultural perspective (what warrants make the advertiser believe the ad will work).
Finally please upload the two picture ads with final finish paper or Create a Work Cited page that include the link for access. Thank you!
