International Topics in Marketing Research
It is always quite challenging to identify a topic in marketing research even for a professional or a firm or a professional writer. It is no secret that a topic ought to communicate to a certain subject or class. For example, a topic like “Google marketing mix” can be a commendable topic for a paper that is written for a class that is being introduced to marketing. However, such papers may not be relevant for international marketing. Marketing firms also have topics that they choose for marketing. Such topics ought to be relevant to the marketing issues of the firm. For international survey research firms, the relevant topics of research would be those that cover the methodological challenges in the survey research. The research should emphasize on the concepts that cultural attributes. The firms must characterize a certain project depending on its advance to cross cultural research. In such a case, the firm should differentiate the cultural management concerns.
Other topics for a marketing research firm are the economic crisis and inflation, management of prices increases, and shaping of management skills. A firm that researches on economics crisis will research on the issues that lead to the economic crisis and how the company can adjust to the economic crisis. There are several ways of adjusting to the economic crisis and one of the ways may be reduction or increase in the prices of commodities. Firms can also research on how to manage the increase of prices in the market. Management skills are also another vital topic in marketing research for any research firm that wants to be successful. Firms ought to know how to manage the skills and humans resources that can help it venture into the market.
