Pick one country and one multinational from the list given on BB.
I Pick TOYOTA MOTOR in Indonesia
Answer the questions:
Executive Summary (max 200 words)
In the overview section (approximately 500 words):
– What does the company do?
– Where does it operate?
– What are its internationalization strategies?
– How well is your firm doing (in terms of revenues, turnover and so forth)?
In the analysis section (approximately 1500 words):
– Internationalization of Toyota motor in Indonesia
– Did the company have problems with the Indonesia’s institutions, culture, competition, and consumer culture?
– Did they solve these problems?
– Issues and Contribution of the company on Indonesia community
In the evaluation section (approximately 500 words):
– What have you learned about being successful in internationalizing a business?
– Could the company have better managed its internationalization process (give recommendations to the firm)?
– Conclusion
