Internet Advertising/ social networking/ mobile phone ads

Main topics

Promo – internet/ social media

Promo – personal selling

Promo – personal relation

 

Paper should include answers to the following question in detail.

 

  1. Internet Advertising/ social networking/ mobile phone ads (if appropriate)
    1. Is this appropriate for your target market? urban males age 20-29.
    2. Message What is your emphasis in digital media?
    3. Copy of & discussion of web page/social network page/mobile ad/internet advertising.
    4. Copy of Web page. Copy of Social Media page. Copy of mobile ad. Copy of internet ad.
  2. How are you using web page, internet ads, social media and mobile phone ads? Budget- How many ads do you get for your money?
    Sales promotions (Include copy of promotions)

    1. Message What is your emphasis?
    2. Copy of the Coupons/Premiums/demonstrations/etc.
      If you use coupons- you must justify their use in this country. Most countries do not use coupons-retail stores do not accept them.
  3. Budget- How many promotions do you get for your money?
    Personal Selling Roles &- Budget- How many salespeople do you get for your money? What are their roles?
  4. Publicity – Events & Budget- What do you spend your money on?
  5. How does this promotion plan reach and motivate the target market?
  6. How do the parts of promotion fit together?

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