Main topics
Promo – internet/ social media
Promo – personal selling
Promo – personal relation
Paper should include answers to the following question in detail.
- Internet Advertising/ social networking/ mobile phone ads (if appropriate)
- Is this appropriate for your target market? urban males age 20-29.
- Message What is your emphasis in digital media?
- Copy of & discussion of web page/social network page/mobile ad/internet advertising.
- Copy of Web page. Copy of Social Media page. Copy of mobile ad. Copy of internet ad.
- How are you using web page, internet ads, social media and mobile phone ads? Budget- How many ads do you get for your money?
Sales promotions (Include copy of promotions)- Message What is your emphasis?
- Copy of the Coupons/Premiums/demonstrations/etc.
If you use coupons- you must justify their use in this country. Most countries do not use coupons-retail stores do not accept them.
- Budget- How many promotions do you get for your money?
Personal Selling Roles &- Budget- How many salespeople do you get for your money? What are their roles? - Publicity – Events & Budget- What do you spend your money on?
- How does this promotion plan reach and motivate the target market?
- How do the parts of promotion fit together?