iPhone marketing strategies
Introduction: Subject
The iphone marketing strategy is quite simple and clear. The style of iphone has had a groundbreaking success since it was released in the year 2007. This is because the company had a strategy to market the iphone before its release into the market (Warner, LaFontaine & Andron 2011). Apple company has not only managed to convince its clients that it can create the best products, but it has also proved to the clients that it’s can produce products that are easy to use and the best designs.
Thesis
With regards to the strategies of the iphone marketing, there will be a review of success by design, pricing, distribution, hype, advertisement and customer satisfaction.
Point 1: Success by design
Since the release of the iphone in 2007, it has no doubt brought designs that are simple and easy to use (Warner, LaFontaine & Andron 2011). The iphone has a big screen, and it is slim. While Apple Company designs its products, it always considers the usability of the product. This is the main driving force of Apple Incorporated from the first day, and this is the same idea that the engineers for the hardware and software of the iphone. With the growing technology, users always demand for more applications and features and this makes the task of satisfying the users quite challenging (Sheehan 2011). The iphone has tools for rookies and power users, and this makes it easy to use. Design is one of the fundamental reasons why Apple Incorporated was founded and this explains why it is always successful by design. The iphone 5 that was released this year has further proved that the company has mastered the principle of design when it comes to creating its products. Another principle that Apple Inc. adapts is putting themselves in the situation of the users (Mathieson 2010). This means that for the engineers to release the iphone, they must first of all like it and enjoy using the product. This is one of the principles of designing any product in the market. The designers must be satisfied with the product, and they must enjoy using the product before releasing it to the market. Steve Jobs, the former Chief Executive Officer stressed this one thing. Steve Jobs was one of the common users of the iphone. He did this because he enjoyed using the iphone and he was also comfortable with the design. Likewise, when the product was released in the market, the users too enjoyed using it (Krum, 2010).
Point 2: Pricing
Pricing is one critical strategy of marketing that any successful company ought to put into consideration. Prices of products should always be reasonable for clients to purchase the products. The iphone usually comes at a cost that users can afford. It designs the low cost versions for people in the lower class to afford. It also has prices for those people in the middle and first class (Krum, 2010).
Most mobile users always prefer to download the mobile applications for free on the internet even though they are required to buy them online. Apple ensures that it makes these applications free for users to download them on the internet.
Steve Jobs mastered the main technology conundrums. He said that even if a company designs products that are easy to use, the number of things that people would always want to utilize technologies develops complexity. Because of this, Apple had to introduce a retail shop in Japan in 2002. Although it was quite challenging because of competitors like wall mart, Jobs was confident in the launching of the retail shop. The company thought that pricing was an issue and that is why it launched a retail shop within Japan (Breen, 2010).
Apple has always used this technology conundrum to its benefit. The simplicity of the iphone familiarizes the salespeople with the product. The sales people in Apple stores do not always ask the buyer what they can help them with; instead they ask them what they would like to do. This makes the salesperson know what the client may want to do with technology. The salespeople always take care of the needs of the client (Breen, 2010).
Point 3: Distribution
Apple incorporated has numerous was of distributing the iphone to the public. One of these methods includes the internet. The iphone is available in numerous retail websites for sale. Websites like Amazon, EBay and Google, trader are the major distribution sites for the iphone. Apple Inc also has a proactive outside sales force. This assists the company to sell the iphone to retailers.
Apple also has several branches across the globe to distribute the iphone. These stores are available in different countries and supermarkets where clients can easily access the products. The company also collaborates with stores like phone express to distribute the iphone. Availability in different countries also reduces the costs of shipping the iphone, which consequently reduces the cost of buying the iphone.
Apple is always ahead of its competitors when it comes to releasing its products. While most of its competitors get their products to the market, Apple is always ahead by at least two years. For instance, the new iPhone that may be out in the market by October 2013 was designed two years ago. The company is now working for an iphone that it will release in the market by 2014. This strategy is also the same for the ipad. The new ipad that may be released today is already deigned. Apple uses this one strategy against its competitors.
Point 4: Hype
People will always talk a lot about a product that has brought impacts in their daily lives. Just like the movies, whereby people normally have huge expectations for a new film, the iphone has the same hype as films. Since the iphone has changed the lives of its users when it was released in 2007, people will always talk of it as the best product even if a new version has not been released yet. This is critical for the company because it helps in marketing the iphone. In business, if people are satisfied with one product, they will always be eager to use a newer version of the product when it is released in the market. People will also be anxious to buy the newer version of the product (Hughes, 2011). The iphone has a simple and easy to use design and it is only one phone model. This makes the users to easily identify the phone model. This is critical for hype because users can easily identify the product. Hype is only significant if the users can distinguish the product from other products. Users love and appreciation the iphone and this virtue make them go for the phone model when it is released. Before the iphone 5 was released in 2013, there were rumors that spread about the camera and wifi.
Point 5: Advertisement
Advertisement is a marketing strategy that is vital for any company that wants to be successful. Advertisement is always costly but it helps companies to make the public aware of the product and service that it offers. Apple Inc. also relies on advertisement to market the iphone (Hughes, 2011). While Apple advertises its iphone, it explains to its clients how they cans use the applications. Apple uses popular social networking sites like Facebook and Twitter to advertise the iphone. Apple also uses popular media like YouTube to advertise the iphone. These strategies of advertisement are critical in maintaining and informing the customers. If Apple keeps on reminding the clients of the availability of the iphone, the clients will buy them when they are released to the market.
Point 6: Customer satisfaction
The iphone is easy to use because of its simple design and interface. One reason why Apple is successful is because it has one product, which is the iphone. The decisions of the consumer to purchase the product is minimized because the consumer only has one option to choose and this become simple (Hasen, 2012). This is quite different from other companies that design several phone models that give the consumers hard time to choose what they want to purchase. The Apple Company has only one model that has different versions and the latest version is iphone 5 (Hasen, 2012). This is a marketing strategy that Apple has researched for several years and discovered that such phone models introduce complexity to the customers. This is critical because it does not bring confusing to the customers when they want to buy the iphone.
Conclusion
The success of the iphone has been attributed to a number of reasons which range from its design, pricing, distribution, hype advertisement and customer satisfaction. The iphone has a simple design and this makes it easy to use. Its pricing is quite fair making it affordable for all the classes of buyers. It also has an effective channel of distribution, hype and unique methods of advertisement that make the clients want to buy the product. Finally, the iphone satisfies the needs of the customers in various ways through its applications.
Restatement of thesis
All these strategies which include design, pricing, distribution, hype, advertisement and customer satisfaction enhance the success of the iphone.
Title: iPhone marketing strategies
Thesis: Design, pricing, distribution, hype, advertisement and customer satisfaction are marketing strategies that enhance the success of the iphone.
Brainstorm: The iphone marketing strategy is quite simple and clear. The style of iphone has had a groundbreaking success since it was released in the year 2007. This is because the company had a strategy to market the iphone before its release into the market (Warner, LaFontaine & Andron 2011). Apple company has not only managed to convince its clients that it can create the best products, but it has also proved to the clients that it’s can produce products that are easy to use and the best designs.
Detailed outline I. Introduction
A. Subject: iphone marketing strategies
B. THESIS: Design, pricing, distribution, hype, advertisement and customer satisfaction are marketing strategies that enhance the success of the iphone.
C. Main Points: 1 Design, pricing, distribution, hype, advertisement and customer satisfaction are marketing strategies that enhance the success of the iphone.
II. Point One: Success by design
A. Intro and explanation of point: The iphone has got a simple design that makes it easy to use.
B. Evidence: Mathieson states that Apple Inc. adapts is putting themselves in the situation of the users (Mathieson 2010). citation here.
Warner, LaFontaine & Andron states that since the release of the iphone in 2007, it has no doubt brought designs that are simple and easy to use (Warner, LaFontaine & Andron 2011).
C. How point relates to thesis: The simple design of the iphone makes it easy to use and this gives the iphone more sales.
III. Point Two: Pricing
A. Intro and explanation of point
The iphone is quite affordable for all classes.
B. Evidence
Krum states that the iphone is affordable for all classes of people (Krum 2010).
C. How point relates to thesis
The affordability of the iphone makes people of all classes to afford it.
IV. Point Three
A. Intro and explanation of point
The iphone is available in almost all parts of the globe and this offers good distribution.
B. Evidence
Hasen argues that the iphone is available in most websites like Amazon and EBay (Hasen 2012).
C. How point relates to thesis
The even distribution of the iphone across the globe makes it easily accessible for the customers.
V. Conclusion
A. Restate subject: The marketing strategies of iphone are vital to the success of the iphone.
B. Summarize Main Points : a) The marketing strategies helps in increasing the volume of sales of the iphone giving it immense success.
C. Restate THESIS: All these strategies which include design, pricing, distribution, hype, advertisement and customer satisfaction enhance the success of the iphone.
Reference 1: Hasen, J. (2012). Mobilized marketing: How to drive sales, engagement, and loyalty through mobile marketing. Hoboken, N.J: Wiley.
Citation 1: (Hasen, 2011)
Notes: 1-Marketting is vital for the high sales
2-Marketting helps to keep the customers aware
3-Marketing enhances the success if the iphone
4- Marketing can be done through the media
5-The iphone has a simple design
6-The iphone can be used for multiple purposes
7- The has only one version
8-The iphone has a lot of hype
9- The iphone has simple colors
10-The iphone has extra features and applications
Reference 2: Hughes, J. (2011). IPhone and iPad apps marketing: Secrets to selling your iPhone and iPad apps. Indianapolis, Ind: Que.
Citation 2: (Hughes, 2011).
Notes: 1- iphone marketing is critical for the success of the iphone
2-iphone satisfies most of its clients
3- iphone has a simple design that markets it well
4-iphone has got only one model that makes it easy to recognize
5-Users of the iphone are comfortable with the iphone
6-The iphone has an attractive design
7-The iphone is easy to use
8-The iphone is popular amongst mobile users
9-The iphone is affordable
10- The iphone has only one version which makes it easy to identify
Reference 3” Breen, C. (2010). The iPhone. Berkeley: Peachpit Press.
Citation 3: (Breen, 2010).
Notes: 1-iphone has a slim design
2-iphone is light
3-iphone has got a lot of hype
4-iphone is evenly distributed in shops across the globe
5-The iphone has a number of applications
6- The iphone has got attractive packaging
7-The iphone is easy to use
8- The iphone is popular
9- The iphone has an attractive design
10- The iphone has got a lot of fans
Reference 4: Krum, C. (2010). Mobile marketing: Finding your customers no matter where they are. Indianapolis, Ind: Que.
Citation 4: Mathieson, R. (2010). The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world. New York: AMACOM.
Notes: 1-iphone has got a lot of funs
2-The marketing strategies of the iphone puts it ahead of its competitors
3- The iphone has several applications
4- The iphone satisfies most of its customer needs
5- iphone is light
6-The iphone is used by people of various age groups
7- The iphone is the most widely used phone brand
8- The iphone is popular amongst the youth
9 – The is available in supermarkets
10-The iphone has a slim design
Reference 5: Steehan, B. (2011). Marketing management. Lausanne, Switzerland: AVA Pub.
Citation 5: Warner, J., LaFontaine, D., & Andron, L. (2011). IPhone & iPad web design for dummies. Hoboken, NJ: Wiley Pub.
Notes 1-The iphone has a beautiful and an attractive design
2-The iphone is affordable for all classes of people
3- The iphone satisfies most of its customer needs
4-The iphone is easy to use
5-The iphone has extra features that are exciting to use
6-The iphone has a slim design
7- The iphone is available in most shops across the globe
8-The iphone has only one version which makes it easy to identify
9- The iphone is used by many executives for business
10 The iphone is affordable
