Write an essay of 3000 words consisting of two main parts:
- Part A – Overview Of Key Module Ideas
(For more details, see guidance notes below) - Part B – Sustainable Business In A Selected Industry
(For Part B select one of either: clothes retailing or tourism)
- Part A – Overview Of Key Module Ideas
is an opportunity to showcase your learning and critical understanding of a selection of key material in module MMB019. Please do not try to summarise the entire module; but you should take the opportunity to demonstrate both breadth and depth of learning and understanding of module material.You may find it helpful to refer to the following reminder of topics considered in the lectures and recommended reading.Sustainability and Sustainable Development
including, for example, sustainability concerns, environmental limits, the environmental Kuznets curve, cleaner production, eco-efficiency, life cycle assessment, industrial symbiosis, pollution taxes, tradable permits, the least cost theorem, sustainability as conservation of capital stocks of various kinds (Hartwick rule).Business Ethics and Corporate Social Responsibility
including, for example, morality, ethics and ethical theory, regional differences and alternative perspectives, key issues, corporate social responsibility: Friedman’s critique, Carroll’s pyramid, Freeman’s stakeholders, Elkington’s triple bottom line, fair trade certification.Corporate Governance
including, for example, the principal-agent relationship, shareholder activism, ethical issues, differing models of capitalism.Sustainability Strategies and Leadership
including, for example, Orsato’s model as a useful framework for addressing sustainable business issues, strengths and weaknesses of this model, sustainability leadership.To repeat:
the assessment does not ask you to summarise all of these topics, but rather to discuss selected key module ideas so as to demonstrate both breadth and depth of learning and understanding of material considered in module MMB019. The above information is provided as a helpful reminder of what you are choosing from.
