DONT WRITE AN INTRODUCTORY PARAGRAPH FOR THIS ASSIGNMENT. JUST GO STRAIGHT TO THE POINT!
Describe the steps you would take in the following crisis scenario. List the members of your crisis team and their respective roles; list key stakeholders; draft a statement that includes your key message points; and, draft potential questions with model answers addressing each of your key stakeholders. Also include information about how best to get messages out to each audience.
Island Air operates service between City Airport and three islands off the coast that are popular vacation destinations. It is July, arguably your busiest month for business. You have begun to look into leasing more planes and increasing staff to accommodate high demands for flights. An early morning flight to one of the islands takes off from City and when reaching the cruising altitude, the door disengages and falls into the ocean below. The pilot makes a successful emergency landing. However, before you can even learn details of what went wrong, the media descends – both at the airstrip where the pilot was forced to make the emergency landing and at City Airport. What would your strategy be as the company’s spokesperson?
