You will be required to act as a business consultant and prepare a report analysing a modern day scenario based on an international business.
Criteria
You are required to carry out an in depth investigation into the organisation, with a view to the strategy of JLR.
You are required to:-
What are JLR trying to achieve with their current global strategies. Using the module content, wider reading and your own research, critically evaluate the JLR global strategy potential and advise JLR on improvements
Structure Outline of the report:
• Executive Summary.
• Contents.
• Introduction. *
• Main Body (including Headings)*
• Conclusions *
• Recommendations*
• Appendix.
• Referencing
NOTES:
The news follows the opening of JLR’s plant in China last week, which is being run in partnership with domestic group Chery Automobile.
The Chinese plant is part of a 10.9bn yuan (£1.1bn) investment and is located in the eastern province of Jiangsu, north of Shanghai. It has a planned production of 130,000 cars in its first year.
The West Midlands-based luxury car group is targeting foreign expansion as it looks to double sales by 2020. Last year JLR sold 434,000 vehicles, a 15.7pc increase on the previous 12 months.
Professor David Bailey, an auto industry expert at Aston Business School, said: “JLR has to look to get into foreign production. It is still very small when compared with competitors like BMW and if it wants to get close to 1m sales a year it needs to grow in foreign markets.”
Case Study Company: Jaguar Land Rover (JLR)
Speaking at the Sao Paulo Auto Show, Phil Popham, JLR group marketing director, said: “Brazil and the surrounding regions are very important to Jaguar Land Rover.
“With customers in Brazil showing an increasing appetite for highly capable premium products, we are proud to confirm that our new Discovery Sport will be manufactured at our new Brazilian facility.”
Key Points for assesment:
Ethics
International Trade
Foreign Direct Investment
The Strategy of International Business – Value Creation
Strategic Options for International Strategy
Organisational Structure and Architecture
Exporting & Importing
Global Production
Global Marketing and R & D.
I have to use 4-6 topics for the assesment. It must be referrence from the :
Hill, C. (10th Edition) International Business, Competing in the Global Marketplace. New York, Mc Graw-Hill.
