Describe the history and core business of each company.
Compare and contrast the approach to management that each company has pursued in order to embrace innovation.
Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific
examples to support your response.
Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each
company’s profitability.
Discuss the extent to which management of both companies adapted to changing market conditions.
Recommend three (3) ways any company should build in flexibility to back up its decision-making process in order to adapt to
changing market conditions.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and
the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Describe the primary functions of management (planning, organizing, leading, controlling) and the associated skills, tools,
and theoretical approaches that can be used to accomplish these functions.
Explain the principal theories and the various approaches to management that have evolved over time and their application to
current management situations.
Explain the decision-making process management uses to develop viable courses of action to a variety of management
situations.
Use technology and information resources to research issues in management concepts.
Write clearly and concisely about management concepts using proper writing mechanics.
