PLEASE FOLLOW THESE INSTRUCTIONS CAREFULLY!
You are required to analyze an advertising campaign (could be a series of ads, or just a single ad; could be either print or television, or both) and employ the material we have covered in class (Power Point slides) to discuss the persuasion tools and methods the advertising campaign uses. As part of the assignment, you should research and find information on the campaign – details about its conceptualization and launch, the advertising agency, the corporate organization/client, media coverage, interviews, response to the campaign, etc. You should explain the campaign and provide all the information necessary to contextualize it (imagine you are explaining the campaign to someone who has absolutely no idea about it). After explaining and describing the campaign, you should discuss the persuasion tools employed (it doesn’t have to be just theory; you can talk about the role of the communicator, the message factors, etc). Make sure you use specific examples from the campaign to illustrate and demonstrate the use of the persuasion tools and methods
