On current situation more models need to be used, use as many of the following models/ key words:
salience model (power, legitimacy and urgency)
Mendelow’s power-Interest-Matrix (2)
three models of organisation-to-stakeholder communication
corporate identity mix (symbol,communication, behaviour)
corporate branding
the need for media
Essential Core Textbook:
Cornelissen, J (2014), Corporate Communication: A Guide to Theory & Practice, 4th Edition, Sage
