Marketing
The production in ancient trade era consisted of products that were designed by the hands and mode of trade was limited to exploration. In the ancient era, there were scarce products and the focus of the business was principally manufacturing. Customers would buy anything that a company produced. This production orientation got popular since supply would bring its own demand. After the industrial uprising, there was a high competition, and the focus of most businesses was to sell products. In this era of industrialization, sales, branding and marketing turned out to be critical in businesses since the supplied exceeded the demands. This made companies compete for the available customers and clients.
In the twentieth century, the markets were saturated, and this made companies develop creative ways of attracting and maintaining customers. Companies had to study the behaviors and preferences of customers. Once the companies had studied and understood the clients, the companies knew exactly what the customers preferred. The companies had to study and invest on the most efficient and preferable channels of distribution and the strategy of pricing. The company employees had the interest to get the knowledge of marketing that set the customer’s needs and experiences. Companies had to focus on building loyalty and developing relationships with the customers. Companies came to understand the significance creating bonds with customers. Social marketing involves interaction and connection with the customers. Businesses should be connected to potential customers at all times and should engage with customers to be successful. Marketing has changed significantly in the past years and will continue to alter the distribution and communication channels to maintain clients. This will continue to develop measures that bridge the technological and innovative gaps increasing sustainability.
